Club Partnership Guide
Our goal is to maximize your club’s membership value. To do that, we ask that your members know about Balance. Specifically, we want them to know what Balance is and that it is available to them as a member benefit at group rates. In other words, we want your club to get the credit for providing your members with a valuable benefit at a lower than market price.
To achieve this goal, we recommend an on-going communications strategy. That strategy is simple. It consists of three phases – preparation, announcement and reinforcement. Both phases will leverage your club’s capabilities as well as our own.