We’ve announced the new benefit, but there’s still much to do to make sure it’s useful to your members. They should be reminded from time to time that Balance is available at discounted rates, as it often takes more than one view for your members to really understand the program’s value. Also, new members will need to be made aware. Over the course of the next year, we suggest doing some or all of the following:
Schedule regular reminders by email. This can be an a monthly newsletter or something similar. Need content? Check out our blog, where we have great information on cycling, safety and insurance. We’re happy to share.
Obtain opt-in member emails for direct communication from us.
Tell your new members. We’re pretty sure that they would be interested in our program. You can include your customized brochure in a welcome package, our we can build something else for you. If you don’t let them know, they can’t take advantage of your member benefit.
Mention us at club functions. Are you riding smart with Balance, but your cycling buddy isn’t? Let them know about the program. Better yet, hand out one of our cards before or after a ride. It’ll fit in a jersey pocket.
Tell us what’s going on at your club, so we can share it. We want to share the cool things your club is doing, let us know so we can tell our friends on social media!